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We all know that video is a great alternative to reading a white paper, especially if you are just trying to get your offering out there.
This article details the importance of video for your business.
Getting to know your customers and engaging them in meaningful social
dialogue is now both a science and an art and a quickly changing art at that.
Meaningful engagement is needed and but how do you go about engaging your
customers with video and social media?
Many organizations will create a video of their spokesperson and put it on
YouTube and sit back to see how it’s working. Usually the video does not deliver
the expected results. The videos need to have a target audience, be engaging,
sincere, and purposeful. The cat video is great for cat people but dog people will
not care. The same goes for your corporate mission and value proposition, if you
are not delivering it to the right customer audience no one will watch it. YouTube
becomes just the dumping ground for video without an audience. You must find
where the customers are on the Internet and engage them with video.
They have to make your customers aware that you exist.
Next your customers must get to know who you are. Are you a good corporate
character match? Having videos showing sincere character from your corporate
leadership and testimonials from your customers is required. Your potential
customers are looking to see if your company is reputable and if you are OK to
do business with.
Your next set of videos should move your now aware customers to becoming
interested customers. You need to show them what you do and how your product
will help solve their particular problem. All this time, you have to be selling dog
products to dog people and let them propagate your product through their social
and professional networks.
Your customers’ video testimonials support
your product with video endorsements, and you showed how your product
addresses their particular problem best. All the while providing and listening to
You have let video do the necessary work to get your customer ready to buy.
When they are ready, they will buy your product and they will buy again.