So you’ve decided to go through with shooting your video testimonial and you’re all excited that your clients will get to see the real you or your clients, when it suddenly hits you: you’re just no Julia Roberts or Denzel Washington when it comes to this stuff. I mean, a testimonial doesn’t require acting, but being in front of the camera can even make telling your own story difficult for some.
You’ve tried snapping your fingers at your assistant and shouting “Bring me my shoot outfits!” but for some reason she just rolls her eyes and tells you that’s not part of her job. If this sounds mildly like you or if you’re just feeling confused about how to prep for your video testimonial, let us lend a hand with a couple of wardrobe and makeup tips.
1. Don’t overdo it(image: http://ow.ly/gO3TD)
Unless you do in fact work for Willy Wonka’s Chocolate Factory, we suggest going for a more natural look. How can you expect your clients to believe your video testimonial when they can’t even tell what colour your skin actually is? This isn’t a ethnicity thing, it’s a being you thing. This tends to be a common mistake with those who have a theater background. You’ve always been told that more is better, but you have to remember that unlike the stage, the camera or viewer is not 50 feet away.
2. Don’t underdo it(image http://ow.ly/gO6V2)
As a non-celebrity it’s kind of fun to know that even Kate Moss has days where she looks like this. That being said, she’d never show up to a professional shoot without at least blotting that extra oil off her forehead.
Though it may be all right to wear footie pajamas and go sans makeup in your home office, we’re sure you’ll be able to follow the rules of basic hygiene for your testimonial shoot. Something to remember is that as it’ll be shot in HD, excessive shine and greasy hair for example will stand out and distract from your message.
3. Dress to reflect
Take a moment to think about who you are and what you want your brand to reflect. Colours make a huge difference and can often make you pop out on camera. Nicole Scheidl of Fit Minds looks professional and approachable in a bright purple blazer and some light jewelry.
It should hopefully go without saying that wearing green on a green screen will lead to this:I don’t care if it brings out your eyes; don’t wear green on a green screen! Don’t worry we’ll toss a friendly reminder at you before you come in for your video testimonial.
4. Avoid tight patterns or stripes(image http://ow.ly/gPHE0)
This causes an effect known as moiré, which basically means the colours are going to blend together causing a weird undesirable blur. You are not a blob so stand out by avoiding this scenario. To prepare for your video testimonial it’s safest to choose an outfit in solid colours or distinct patterns. Aside from the moiré, it can again distract the audience from the message.
5. Tame those fly-aways
Shooting indoors should hopefully help with getting a hold of your frizzies and baby hairs so that they don’t stick out on set. Our project manager, Jenni Beharry has been known to get pretty hands-on in dealing with this situation so you don’t have to look like a lion on camera.
Hopefully you found this a helpful little mini-guide on video testimonial etiquette ( And camera ready etiquette in general) and will no longer have to harass your assistant about which tie you should wear. Remember that as cheesy as it sounds, looking your best on the outside will help shake some unwanted nerves on the inside.
For more helpful hints or to book your next video testimonial or shoot give us a shout at 613-212-5094