As we jump right into 2013 you may be looking back at 2012 with thoughts of what to change to make a large impact on your life now. As well you might be thinking about new ways to improve your business or work life.
If you own your own business, increasing sales is always on your mind. If you take a moment to think about how and what persuades you to buy, many times there are a host of different factors.
So we’ve all seen it. A melting cookie, or a beautiful girl holding a beer grinning, or the driest skin in the land turning into some sort of silk formation with just a drop of miracle cream…
Cheesy as it sounds, this stuff still works! So let’s talk about improving your business by perfecting your advertising style.
My first piece of advice is Target Target Target, and I’m not talking about the new store that will soon replace the dusty Zellers’ here in Ottawa. What it means is sit down with your fellow managers and decide who you want to buy your products. This is the core of your business and can change from time to time depending on various things, but it will help get you focused. Once you’ve decided that your cat toys will do well with the “suburban, single, middle-aged lady” group, then you can start strategizing how you want to approach them.
If you’re a small company and you don’t have tons of bucks to spend on a big shiny campaign, this is definitely a good era for you to live in. I mean despite the fact that companies are spilling more money than ever on marketing activities, you can now improve your business by creating something at a much lower cost. Look at all those little guys that have proven to be “the little company that could” by coming up with a cool concept and making waves. Take the band Ok Go for example, and their famous snippet: http://ow.ly/gye6g