Canadian Hard of Hearing Association (Promotion)


 

Canadian hard of Hearing AssociationThe Canadian Hard of Hearing Association, the voice for Canada’s 3.5 million hard of hearing Canadians, was launching their first     Walk-2-Hear walkathon. It needed to promote Walk-2-Hear.. Through a set of informal videotaped conversations with Mr. Jim Kyte, the CHHA spokesman and an ex-NHL hockey player, we were able to share Jim’s experiences and triumphs as a hard of hearing individual with CHHA members, guests and the general public. Jim’s inspirational story and his leadership in joining the Walk-2-Hear walkathon inspired others to do so and resulted in a very successful event. CHHA’s advocacy and fundraising objectives were exceeded, and Jim’s video was partially responsible.