The Canadian Hard of Hearing Association, the voice for Canada’s 3.5 million hard of hearing Canadians, was launching their first Walk-2-Hear walkathon. It needed to promote Walk-2-Hear.. Through a set of informal videotaped conversations with Mr. Jim Kyte, the CHHA spokesman and an ex-NHL hockey player, we were able to share Jim’s experiences and triumphs as a hard of hearing individual with CHHA members, guests and the general public. Jim’s inspirational story and his leadership in joining the Walk-2-Hear walkathon inspired others to do so and resulted in a very successful event. CHHA’s advocacy and fundraising objectives were exceeded, and Jim’s video was partially responsible.