I was speaking with a local event organizer about the topic when she stopped me and said- “We’ve thought about hiring someone to do this for us before, but won’t it stop people from actually coming to the event?”
It seems that this is still a common misconception, wherein people tend to think that enabling online hosting will make people lazy, anti-social, and unwilling to come to the actual venue…
Okay! So maybe that’s a little extreme, but in any case some people are still skeptical about webcasting. If you are one of them, let us tell you a couple of things you may not have known:
The benefits of attending a conference in person are obvious. People come in to meet other professionals, learn something new and exchange ideas while networking. Therefore, those who are close by are likely to attend rather than being there in a “virtual” way. Those who are far away and cannot be there will then connect through the webcast. In this way no one has to miss the conference, and everyone wins.
With the right technology, someone who is sitting in on a conference via webcast can be at home/in an office asking questions or commenting on the presentation all in real-time and get the answers or feedback in live time.
If someone is blind, hard of hearing, deaf, or has other types of disabilities, a webcast can aid them in understanding by adding things like captioning, sign language and descriptive audio. This is something that can differentiate you from others as well as making the information available to a wider audience.
Oh no! You went to the conference, but you missed one of the speakers or accidentally forgot your notebook at the conference hall. Not to worry! The beauty of webcasting is that you can look back on the presentations whenever you want from an archive library. Pause, skip forward or go back … Webcasting allows for more control and flexibility suited to your specific needs.
Either in live or archived time, an e-attendee can pay for a ticket that gets them a login ID which can even be made exclusively for certain speakers only. For example, if someone only wanted to watch the key notes, they could tune in and out whenever they wanted.
Sometimes the point of a conference or event can be to share information that is not meant for everyone’s ears. One might think that webcasting such an event would be a bad idea. However, there are ways to lock it up and make it secure and protected so that the information gets to the right people and no one else.
We understand that the days of big fat desktop computers are on their way out in some places. Accessing information from different locations is incredibly important for people moving from meeting to meeting. The days of having to work your schedule around traveling from Toronto to Nunavut for a 3-day conference is something that can be made easier with webcasting. The webcasting solution allows you to view presentations on your time, place and device (tablets, laptops, phones, you name it).
If you’re wondering anything else about webcasting, please contact us with any questions and we’d be happy to work with you to figure it all out!